Many users have low tolerance for anything that is difficult to use or that does not work. A user's first impression of the site is important, and many websites have become cluttered with an increasing number of features. For general-use websites frustrated users can easily click over a competitor's site.

Usability testing involves following main steps
• identify the website's purpose;
• identify the indented users ;
• define tests and conduct the usability testing
• analyze the acquired information